About The Company
James Design Company, Inc. was founded in 1988 by the FREEFORM
inventor James A. Deola. Our company has been manufacturing
and designing innovative fitness equipment for more then
James Design started in a small manufacturing facility in
Southern New Jersey. In 1991 we began manufacturing
and selling our Patented 3 Dimensional Arm system that has
revolutionized the fitness industry. This system eliminated
the Pec Deck and began a change in the fitness industry
for how chest, back, arm and shoulder exercises are performed,
whether in the home or out in the gym.
Everywhere you look today you will see free floating
arms or straps that allow a free range of motion for your
entire body. Well it all started here.
In 1998 the company decided to license its patents to Hoist
Fitness equipment. We chose Hoist Fitness for their
dedication to quality. Since then, our FreeForm arm
system is on many pieces of their equipment, as well as in
many gyms and homes around the world.
Our commitment to quality and effectiveness does not stop
there. We continue are continuing to design Home gym
equipment that offers a club quality workout that fits into
everyone’s home and life style.
Our latest product is the FREEFORM Hideaway Gym. This
new machine will once again revolutionize the fitness industry. It
is sold completely assembled. There are no time consuming
change overs between exercises. The Hideaway folds
up in seconds and can be stored in a closet or under the
THE BEST part about this machine is that it gives you a
club quality, full body cardio/strength training workout. The
machine is compact, easy to use and it feels so smooth you
actually know what muscle group you are working on.
By far, the MOST efficient and effective, compact gym ever developed!