About The Founder

Jim Deola was born and raised in Southern New Jersey on his family farm.  After graduating from high school he attended Drexel University and received his Bachelors Degree in Mechanical Engineering in 1982.  Jim graduated at the top of his class and set the standard at Drexel for being the only student to receive A’s in all of his designated engineering courses. Jim graduated at the top of his class and challenged the standards at Drexel, as he has done with his revolutionary home gym designs.

After graduating from high school he became interested in bodybuilding.  He worked out regularly at the local gym.  As you can imagine, being an engineer at heart he kept getting ideas on how to make the machines work better, feel better, and be safer.

With that in mind he began designing and making his own equipment and used that equipment in his basement. 

Jim's life long interest in sports and competition led him to a short, yet very successful career in body building. He entered his first of five contests in 1983, followed by winning middle weight Mr. NJ in 1985 and an outstanding first try, sixth place finish at the 1989 NPC Mr. America competition. Jim's high level of knowledge and dedication to the sport and physical fitness can be evidenced by the photos of him seen here, (taken at the Mr. America competition).

Once again Jim is taking the industry by storm with his FREEFORM Hideaway Gym.  He wanted a machine that worked—really worked—without time consuming equipment changes to move on to the next exercise. He wanted something that didn’t take up a whole room and that felt great. What he didn’t want was something that had cumbersome weight stacks or bows, with cables and pulleys that would break.  He wanted something that you could just get on and work your entire body safely, effectively and get the results he wanted in as little amount of time as possible.  Well, it took 4 years of research and development, but his dream machine is now a reality and he wants to share that with you.

In 2007 Jim attended many Trade shows with the FREEFORM Hideaway and not surprisingly won awards for best invention in fitness equipment, best engineering, and the ERA Inventor of the year award.